Built on ideas.
Creative Director in Gothenburg. Shaping brands, concepts and experiences.
What Isabella do
Services
Creative Direction
Big ideas need clear direction. With over 13 years in advertising and branding, Isabella leads creative work with a mix of instinct, strategy, and calm leadership. From campaigns and concepts to full brand experiences, the focus is always on creating work that people notice and remember. Safe in leadership, strong in coaching, and passionate about helping both ideas and people grow.
Art Direction
Art Direction with a sharp eye for details, typography, color, and visual storytelling. Whether it’s a campaign, a concept, a brand identity, or social content, the ambition is always the same: to make communication feel smarter, stronger, and impossible to scroll past.
Branding
Brands are more than logos. They’re feelings, personalities, and stories people choose to connect with. Isabella works with branding that builds recognition, trust, and long-term relevance, from strategy and tone of voice to visual identity and advertising concepts.
Strategy
Good strategy should never feel boring. The best creative work starts with smart thinking, clear direction, and understanding what actually makes people care. From brand positioning to creative concepts and communication strategy, the goal is to turn insights into ideas with impact.
Education
For more than ten years, Isabella has taught advertising, creativity, and concept development at YRGO for the program Art Director & Copywriter. Teaching keeps the creative mind sharp and there’s nothing better than helping new talent challenge the industry with fresh ideas and fearless thinking.
Interior and Furniture Design
A growing passion for interiors, spaces, materials, and the way design shapes how we live. Isabella works with interior and furniture design through a creative lens where Scandinavian aesthetics meet storytelling, atmosphere, and functionality.