Rest assured
A rewarding collaboration spanning brand development, communication, and interior design.
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ClientVilmers
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Year2023–2026
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AgencyEsabella Agency
Vilmers is a Lithuanian furniture manufacturer with a strong heritage in craftsmanship and modular design. As the brand evolved, its identity no longer reflected its ambitions. The goal was to create a more contemporary, Scandinavian expression inspired by nature, sustainability, and modern living.
Challenge
Vilmers needed to move beyond its traditional image and appeal to both design-conscious consumers and B2B partners. The challenge was to create a brand that felt more premium, fashion-forward, and relevant while staying true to its expertise in comfort and quality.
Solution
Esabella Agency led a complete rebrand, built around the concept Rest Assured. Inspired by Scandinavian design and the calming qualities of nature, we developed a new visual and verbal identity that positioned Vilmers as a modern lifestyle brand.
The collaboration included brand strategy, campaigns, films, photography, social media, advertising, showroom concepts, and product communication.
Result
The rebrand gave Vilmers a clearer identity and a stronger position in the market. What started as a branding project grew into a long-term creative partnership, shaping the brand across multiple channels and international markets.
The new Concept
Rest Assured
When the world moves faster, home should slow you down. Rest Assured is built on a simple double meaning. Rest represents comfort and calm, while Assured stands for confidence and quality. Together, they form a brand promise: furniture inspired by Scandinavian living and nature, designed to help you relax with confidence.
Brand book
The Vilmers Brand Book was created as a care manual for the brand itself. Just as furniture is built layer by layer, the brand is made up of carefully crafted elements.
From Surface Care for the visual identity to Framework for the brand values and Filling for the tone of voice and concept, each chapter helps build and protect the Vilmers brand.
Direction (filming)
To bring the new Vilmers brand to life, we developed a series of films inspired by the harmony between furniture and nature. Shot on location in Lithuania, the films used carefully crafted transitions to seamlessly connect the two worlds—a woman falling back into a sofa becomes a woman falling into the grass. By linking movement, materials, and natural textures, the films reinforced the brand's Scandinavian identity and told a visual story of comfort, calm, and contemporary living.
Communication
A strong brand deserves consistent communication. For Vilmers, we developed everything from organic social media content and digital advertising to retail communication, posters, and campaign material. Working across both B2B and B2C channels, we created a cohesive visual and verbal language that strengthened the brand and ensured every touchpoint felt unmistakably Vilmers.
Fairs
We design trade fair and showroom experiences from the ground up. From layout planning and interior concepts to visual communication, giveaways, and brand activation, every element is carefully considered to create a seamless and engaging experience that strengthens the brand beyond the stand itself.
Interior design
From lifestyle shoots and brand films to showrooms and exhibition spaces, Isabella creates interiors that bring brands to life. By combining styling, spatial design, and storytelling, every environment is crafted to strengthen the visual identity and enhance the overall brand experience.
